We’re stoked to announce that TheStreet.com is using ZapTXT to enable its reader community to receive filtered notifications via Instant Messenger, SMS, Skype or Email. TheStreet.com users get all the current functionality that they would from ZapTXT.com - filter content, edit their feed sets, share ZapTasks and of course elect to receive alerts via any and all delivery mechanisms including the recently announced support for Skype.

For those of you not from the United States, TheStreet.com, founded in 1996, is a premium content provider on topics such as Investing, Stocks, Home Business, Mutual Funds, Real Estate & Personal Finance News and Analysis.

What’s particularly neat is that ZapTXT is wired to monitor content at the category level (Top Stories, Jim Cramer’s Mad Money Recap, Personal Finance, Video, Podcasts, etc.) as seen in the image below. A total of 58 new feeds and 20 paid content feeds are available

TheStreet.com users can now use ZapTXT to receive notifications when say a stock, fund, or any particular topic that they are interested in, hits the headlines on TheStreet.com. You pick one or more categories as seen above, filter by keywords or phrases and move on with your life. ZapTXT will notify you when we find a match.Here’s a quick example: Say the topic of Housing is top of mind for you these days.

• Go to the Street.coms RSS page
• Click on the ZapTXT button and you’ll see all of the categories light up with a ZapTXT button.
• Click on ZapTXT next any of the topics (e.g. Latest Headlines or Nicholas Yulicos who writes about real estate) and you’ll land on a set up page where you can filter headlines by keywords such as Housing, Homes, Tuscon, Townhouses etc.
• Select your delivery preferences (Email, IM, Skype or Mobile) and that’s it. You can create as many alerts as you want.

Or here are a few ZapTasks we set up to get you started. Click on any of these links and you’ll be on your way.
TheStreet.com Headlines: ZapTask
TheStreet.com Top Read: ZapTask
TheStreet.com 5 Dumbest Things on WallStreet: ZapTask
Jim Cramer’s Mad Money Recap: ZapTask
TheStreet.com Videos: ZapTask
All of Jim Cramer’s goodies rolled into one Task (Mad Money, Mailbag, Stop Trading, Cramer on Demand, Exec Interviews): ZapTask

We’ve been seeing a lot of users monitoring financial sites and blogs recently from ZapTXT.com and TheStreet.com is a great addition that we are thrilled and proud to be working with. As our newest publisher, it’s been great to work with them and we look forward to more goodies as we roll out new capabilities over the coming months.

TheStreet.com’s feeds are powered by the wonderful FeedBurner. Here’s FeedBurners announcement and the press release.

Happy Zapping or maybe Booyah! is more appropriate this time
Cheers, Sameer

Tags: Announcements, ZapTXT publishers

This entry was posted on Wednesday, April 4th, 2007 at 6:41 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.