A lot has been written about how to discover new blogs and websites using RSS. The most common approach to this is subscribing to search results RSS feeds from blog search engines or RSS feeds provided by memes, and participatory media sites. And services such as Sphere are just great to discover related content and writers in the context of an article that you are reading.
Lately, we’ve seen a lot of interesting uses of ZapTXT to monitor topics of interest from sources other than written web content. This post tries to shed some light on 4 places, to find hidden influencers, and thought leaders, that might be too deep or out of scope for a blog search engine to catch. Give it a try - I found a couple of ZapTXT mentions that I wasn’t aware of.
Presentations/Slides/Documents
The value of RSS in this space is not getting nearly enough attention. Sites such as SlideShare (review), and Scribd (review) provide RSS feeds so you can track topics of interest mentioned within presentations or documents hosted by these sites. There’s a sea of content from credible authors in this maze that may or may not be referenced in blogs or other written sources. Some of these folks are well respected conference speakers and thought leaders that have good things to say. What’s particularly unique about this is that the search results show reflect content inside a presentation (as opposed to just metadata). More and more conference speaker slides and company presentations are hosted on these sites as a way to achieve more shelf life beyond the speaking event, product launch or training session.
PodCasts or Video Casts
Monitor topics and content within the audio or video file. Say an industry expert was interviewed in a podcast or videocast. Believe it or not, many such experts don’t have blogs or write for a living. They do however have insightful stuff to say and they may even mention your company, industry, whatever. Using RSS feeds provided by services such as EveryZing, Blinkx (reviews), and Adap.tv (review) will allow you to monitor not just tags (as you would with YouTube) but the actual transcript of the interview. So the next time you want to know when Jim Cramer talked about Apple or the Housing Market in an interview, use the RSS feed from one of these services to be notified.
Images and Photos
Did someone post an image of your new product that makes it shine? Photo sharing sites such as Flickr offer RSS feeds for a tag or search result, making it easy to monitor any new images on a given category. Unlike the previous examples above, unfortunately we can’t tell what’s inside the image and have to rely on labels and tags for feeds. Hopefully one day Riya will offer RSS results for searches for a similar watch, pair of shoes, shades, etc. as they do with Like.com. That’s when this is going to get very exciting!
Sites that don’t support RSS.
Believe it or not, there are quite a few of those. Fear not, social bookmarking sites such as De.licio.us, Diigo and StumbleUpon are good resources to find such sites. Just monitor an RSS feed for a tag or a search result and if someone found such a site worthy enough to be shared, you will find it.
More work needs to be done but there’s a lot of goodness hidden in these critters that just don’t get the ink they deserve. A couple of months ago, one of our users was kind enough to let us know that we were profiled up in a newsletter aimed at technologists in the legal industry. None of the above mentioned tricks helped us get wind of that.
Dig deep - there’s a lot of good stuff tucked away.
Cheers, Sameer
[tags]RSS, Conference+Speakers, Training, PodZinger, Sphere, SlideShare, Scribd, De.licio.us, StumbleUpon, Diigo, Riya, Jim+Cramer, Blinkx, Adap.tv, ZapTXT, Podcasts, VideoCasts, Flickr, Alerts[/tags]